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Traction Lab Podcast
Are you pivoting or just stacking assumptions?
May 18, 2026
Listen now | You’re not pivoting — you’re stacking assumptions and hoping one lands. There are really only three things you can change in a pivot, and mixing all of them at once is how startups disappear.
Traction Thinking
Stop counting yeses. Start counting commitments.
May 14, 2026
Enthusiasm is free. Intent costs something. Here's how to tell which one you're measuring.
Naming the feature, not the job: 'sounds useful' isn't a buying signal
Apr 27, 2026
This week in The Pivot: pitching what your product does while your best prospects nod politely and never buy. The fix is a three-question chain that finds what they're actually paying for.
The awareness trap: don't advertise to the 84% who won't buy
Apr 20, 2026
This week in The Pivot: pouring money into Meta ads and brand content before you've found a single customer who'd actually pay — and calling it "building awareness."
You’ve identified your customer… now try finding one
Apr 16, 2026
You’ve got a persona and an hypothesis, but no one to talk to. Here’s the four-step framework for finding your customers where they already are.
🔀 pivoting based on one investor's feedback
Apr 13, 2026
This week in The Pivot: treating a single investor's polite "show us better retention" as a product directive — and spending two months building the wrong thing.