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Traction Lab Podcast
People buy products... right?
Jul 12, 2026
You think customers want your features. But they want a problem solved, a future state, and a reason strong enough to beat the switching cost.
Traction Thinking
High Conviction Founder Series: They optimize for learning per dollar spent
Jul 9, 2026
Big bets disproportionate to the evidence secured – kill startups. Habit #5: buy every lesson at the cheapest experiment you can “buy”.
High Conviction Founder Series: They prioritize shortening time-to-customer
Jul 2, 2026
The market can't answer a question you haven't asked yet.
High Conviction Founder Series: They think like scientists, act like founders
Jun 25, 2026
Build hypotheses, run experiments, iterate with intent. The scientific method is the shortest path to product-market fit.
🧠 High Conviction Founder Series: They fall in love with the customer's problem, not their own solution
Jun 18, 2026
Habit #2: fall in love with the customer's problem, not your own idea of it. Your solution is a guess. Your problem statement is a guess too, just an earlier one.
🧠 High Conviction Founder Series: They test what could kill them
Jun 11, 2026
Your logo can't reject you. Your wireframes will never say no. Your customers will. Habit #1 of high conviction founders: test what could kill you first.